With unrivalled access to the company's archives, THE MAGIC OF A NAME tells the story of the first 40 years of Britain's most prestigious manufacturer - Rolls-Royce. Beginning with the historic meeting in 1904 of Henry Royce and the Honourable C.S. Rolls, and the birth in 1906 of the legendary Silver Ghost, Peter Pugh tells a story of genius, skill, hard work and dedication which gave the world cars and aero engines unrivalled in their excellence.